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By Larry Kilman

Friday, 13 January 2017

Pretentious language is the bane of the non-profit world. The use of jargon and acronyms that nobody but insiders understand is exclusionary and reduces your community to a club.

So try to avoid it.

Perhaps the worst offender are those NGOs and non-profits that encourage new technology start-ups.

Have you noticed that all of them always refer to their business world as an 鈥渆cosystem鈥� and their self-descriptions would not be complete without the use of 鈥渄isruption鈥�, 鈥渋ncubator鈥� or 鈥渃uration鈥�. All are fine words, but they鈥檙e overused to the point of parody and probably should be avoided when possible.

is a list of tech jargon that has gone mainstream.

Often hidden behind exclusionary jargon is a laudatory premise. Take the organization, a non-profit based in Paris, which says its mission 鈥渋s to accelerate the transformation of disruptive technologies into impactful solutions to real world problems.鈥�

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